Politicking Goes High-tech :: essays research papers

Politicking Goes high-tech     This reading dealt with the fact that the major decision pullrs for hatful when voting (especi completelyy for Senators) be the television spots. Thearticle discussed how todays campaigns be now outlook-centered rather thanpolitical party-centered and how they study large sums of notes in order topay for all the advertising, and a team of professional workers rather than ateam of volunteers is a necessity. often of the specie goes to commercialadvertisements, but an early(a) large portion goes to dogging polling and directmail strategies.     The article talked about the need to have the fixity and technology toknow how the people feel right away. A prospect cannot wait weeks or even daysfor the results to come back to him or her whether he or she is in the lead.The results are needed within hours. after getting the results from the polls,it is then time to determine what action needs to be taken to a id your campaign(or more often hurt your antagonist). The candidate then needs to create newtelevision ads to make himself or herself appeal to the interests of the peopleor sometimes to counteract the bad things the opponent has to say. This fightbetween the television ads is often referred to as Spot Wars.      date the Spot Wars help out the candidates (or harm the opponents withderogatory remarks), they can monetary value an enormous amount of money and after beingplayed on television the opponent will return the attack with one of his or heradsthen, the candidate will have to go back to work all over again creating newads regarding the new pollsall of which cost more money.     A major portionof the money for candidates to use comes from PACs. These PACs make up offall contributions to Senate campaigns, while some of the other money comes fromfund raisers and cost-per-plate dinners.     Before the candidate begins to play the ads on television he/she needsto determine what the campaign focus is going to be. Focus groups are smallgroups of voters who gather with the candidate to give an idea of perhaps whatthe people are looking for. Then the candidate has to decide when to run theads. determine that can be more difficult if you have the money it is in all likelihood best to start early and hope your opponent runs out of money trying tocounteract your ads"One candidate puts on a message, and the other has todecide how to respond." After you run the ads you have to poll the people, of