Marketing Smoke Out Essay

Many e realwherelaps assimilate been sold in the food food market offering to stop a tobacco user from locoweed. However, many of these mathematical fruits hurt failed. The primary(prenominal) contend is that the body has been addicted to nicotine. Thus, the body craves for a stick and a stick and a stick and a stick and so on and so forth of cigaret to quench the bodys appetite for the asleep(predicate)ly nicotine. The following paragraphs explains how the new crossing consume off depart fin whole in ally fill the locoweedrs desire to stop their smoking manipulation dead in its tracks.a. What is the product name? Describe the product. 2 pts.The new product is smoke out. The product looks like a real cigarette stick. At one end of the cigarette has drawn to look like it has been lighted. And, at the early(a) is a cigarette butt that feels like the real cigarette but. The cigarette butt which enters the smokers mouth has been filled with treat. This medicine ta stes and smells like a real cigarette smoke. However, The best advant get along with about this cigarette is that the smoker does non cut his habit of smoking finishedly. For, he anticipates to smoke the smoke out in order to comply with his habit of smoking. Only, this time, a non smoking medicine is swallowed by the cigarette and cigar smokes that smells and tastes like smoke but the medicine actually mixes with the smokers blood and neutralizes the nicotine that is already in the smokers body. For, nicotine is an habit-forming chemical that sparks the human bodys craving to smoke a nonher(prenominal) cigar or cigarette. For, many mountain have developed this smoking habit many eld back. And they feel that stopping the smoking habit is a gargantuan task (Michman, Mazze & Greco, 2003, p. 1).B1. Explain how you are membering the market. 5 pts.The market segment is the smoking public. This segment implys people who smoke from the earliest possible age to the oldest possible ag e. Also, this segment includes all the male and female genders. Likewise, this segment includes all smokers in the all economic classes. Meaning the poor, the abstruse, the averagely sizable and the extremely rich and barter for this new product out in the market called locoweed out. In addition, this product leave be sold to people of all religions. This product bequeath zoom in to the African American customers, the etiolated Americans, the Americans of European descent, the Americans of East Asian descent, the Americans of East. Likewise, the market segment pass on include the Mexicans, the Canadians, the South American descent. The above segment will be employ in order not be branded as a discriminator of customers.This segment will low be run buffer zoneed in the Los Angeles, calcium area in January of 2008. This will continue until March of 2008. Next, the chip phase of the product launch of Smoke out the product will be launched in June of 2008 if the test here will produce adequate profits to merit continuing to the next phase. However, if the results of the first phase in Los Angeles California will not be successful because the sales generated will not exceed the congeries amount of marketing expenses, the administration expenses and the someoneify of raw materials, direct labor and factory overhead in producing the Smoke out product (Michman, Mazze & Greco, 2003, p. 1).B2. Why did you choose this method of customer partitioning? Be specific. 2 pts.This market segmentation give the best results at lesser expenses. For, the companys exchange only in the Los Angeles market is similar to injecting a new do doses into rats as guinea pigs to form if the drug will repossess crabby person or eliminate diabetes. This is the first phase of the market segmentation in the drug manufacturing and selling moving in. And, this phase one will now move on to phase ii of the experimentation if the drug test shows that the drugs will be cure t he cancer or diabetes in the rats. However, the drug testing will not continue to phase two of the medical experimentation if the drug does not cure the cancer or diabetes. Obviously, phase two will continue if the drug shows that the drug can cure cancer and diabetes in rats. The phase of this drug experiment is injecting the cancer and or diabetes -curing drug on humans who have cancers and diabetes (Michman, Mazze & Greco, 2003, p. 24).Thus, the phase two will no push through if the Los Angeles, California test pilot segment will show that people accurse the product and the costs and expenses to produce the Smoke out will be eminenter than the revenues generated from selling the smoking habit buster product. For, there is a very high luck that this smoke busting product will not generate net profits if the Smoke out product will not generate net profits in the Los Angeles test pilot area within the three month test period (Michman, Mazze & Greco, 2003, p. 53).c. Who is the rat e market?The target market, which is phase 1 (Los Angeles, California) has been chosen because it mimics many states within the United States. Thus, whatever will be the financial findings in this test pilot area will give a high probability of what will happen when the product is finally launch all over the United States and all countries around the world. Meaning, California has people in the resurrect hazardous forests. Los Angeles is the home to the rich where Rodeo Drive located and the Beverly Hills area where the rich take up their residences. It also has its share of poor people reinforcement in .. It also has its share of the lesbians and gays. Los Angeles has its share of Asians, African Americans, Europeans, South Americans and other races. It has also different religions inside its boundary. It has also both males and females resembling the gender state of other states. It has its own share of smokers clean like the smoking state of the other states within the Unit ed States (Moschis, 1994, p. 6).For Los Angeles represents the very best of America which includes Beverly Hills and Malibu and the batter of America. The worst of Los Angeles includes the gang wars and day to day violence in the streets. Also, the Los Angeles commonwealth is most populated by African Americans, Latinos and native Americans since 1781. Los Angeles is well cognise for its beautiful weather most of the year. The cost of living here is also high but not too high for the average remuneration American (Collier, 2002). Thus, the success of Smoke out in Los Angeles will have a high probability of being a success when it is marketed to the entire United States segment (Moschis, 1994, p. 10).d. What are your products benefits to the target market? 4 pts.The product will give the smoker the feeling that he is smoking. Thus the does not literally cut his smoking habit. What happens is that the medicine fused into the Smoke out will slowly neutralize the nicotine that has b een piled up for many years in the smokers blood and lungs. The smokers will lose their crave for smoking without even a sweat because it is the medicine that neutralizes the bodys craving for addiction for nicotine (Moschis, 1994, p. 90).e. At what toll will your product be introduced? Why? 4 pts.The price will be $100. This price is based on the simple reason that a persons health cannot be equated to cash. For a persons life is priceless. Also, the cost of the Smoke OutIs surely lesser than if the smoker will be operated in the hospital for lung cancer and high blood which is one of the side effects of smoking for many years (Moschis, 1994, p. 123).f. What price strategy are you using? Why? 4 pts.The pricing strategy used is the cost plus profit pricing. For, a business has to generate revenues that will exceed the total amount of costs and day-by-day operating expenses of marketing the Smoke out product (Abdallah, 2004, p. 48).g. What objectives will be accomplished by using t his strategy? Be specific. 5 pts.The objectives that will be accomplished by this strategy are To know if the people will buy the product. To know if enough people will buy the product so that the revenues from sales willbe more than the total costs and expenses of producing and marketing the Smoke outproduct launch. To generate findings from a test pilot launch so that results will be know at a earlierstage of the product life roulette wheel (Moschis, 1994, p. 93).h. Why is the product worth this price? 2 pts.As discussed above, a persons life cannot be equated to money for it is priceless. Thus, the $100 selling price of the product will not be noticed when the product is marketed as best product to stop smoking without even trying.i. recognise and explain what prices you should charge at each stage of the PLC? 12 pts.I will use the same $100 selling price at each stage of the product life cycle. The reason is plain and simple. A persons life is worth more than $1,000,000 and $1 00 is just a trickle from a persons monthly salary. Thus, if the product will be bought with price of $100 which is very very very low and affordable.