How a medium sized company from Denmark expand their business to UK market.

1. Introduction Denmark is a snug and halcyon kingdom, which is located in relentless Europe, islands in the Baltic sea and the blue part of the contest of Jutland peninsula b methodicalnessing the Baltic sea and the conjugation Sea. His geography offers this country productive marine cancel resource. Assumptions that a medium-sized participation named MIB Industri A/S processes fish utilize hermetic technology in Copenhagen, Demark. The companion sells mainly in Demark. It has had limited exporting experience, mainly in Germany and Austria. At present, the company decided to expand short letter abroad. The showtime short terminus strategy to enlarge the internationalist grocery store administer is to explore the possibility of MIB Industri A/S come in the UK market. Overview of Denmark The state of Denmark is the smallest Nordic country, dictated in Scandinavia, in blue Europe, bordering the Baltic Sea and the North Sea, on a peninsula and a number of islands north of Germany and Poland, souwest of Sweden and south of Norway.

Area: total: 43,094 km land: 42,394 km water: 700 km Land boundaries: total: 68 km border countries: Germany 68 km Coastline: 7,314 km Maritime claims: contiguous zona: 24 nm continental shelf: two hundred-m depth or to the depth of exploitation exclusive economic zone: 200 nm territorial sea: 12 nm Climate: temperate; humid and obscure; mild, stormy winters and cool summers Natural resources: fish, petroleum, graphic gas, salt, limestone, stone, gravel and sand Economy Currency: 1 danish pastry krone (DKK) = 100 øre Exports - commodities: machinery and instruments, nubble and meat products, fuels, dairy products, ships, fish, chemicals Exports - partners: European alliance 66.6% (Germany 21.4%, Sweden 11.2%, United Kingdom 9.2%, France 5.3%, Netherlands 4.5%), Norway 6.0%, United States 4.7% (1998) Imports: $43.9 billion (f.o.b., 1999) Imports - commodities: machinery and equipment, petroleum, chemicals, texture and foodstuffs, textiles, paper Imports - partners: European Union... If you want to model a full essay, order it on our website: Ordercustompaper.com

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