Analysis of Privacy Issues at B2B and B2C

Web Site merchandiseThe powerfulness to effectively develop an allot merchandise mix and convey the desired trade communicate is an all important(p) element in any successful business strategy. The ability of the internet to r individually new markets requires the creative foreknow of market strategies as a means of gaining a agonistic boundary line in the marketplace while create loyal, satisfied clients and achieving persistent term growth (Electronic Commerce, 2004, Pp. 22-26). In turn, this involvement will shit contented clients. This musical theme evaluates selling strategies utilize by the weathervanesites of iii major domestic retailers, Wal-Mart, beat out Buy, and Sears, with specific emphasis on the customer overhaul abided by each site. It first identifies the marketing official documents used by each tissuesite, and then describes the evaluation tool and the essential customer service characteristics developed by a learning team to assess ea ch site. Using the elect evaluation criteria, the physical composition then evaluates each site for customer service, then compares and contrasts each website in legal injury of marketing tools used and customer service provided. Next, the paper then identifies the best website establish on the evaluation criteria with an analysis of the marketing tools used and the website?s approach to customer service. Based on this analysis, learning teams tenderize recommendations for improvements to both marketing and customer service for each website. The paper concludes with a succinct of the learning team?s observations.

Marketing Strategy and ToolsIn terms of mar! keting strategy, Best Buy and Sears use product-based and customer-based marketing strategies. This is the latter(prenominal) to a much lesser decimal point that establishes web presence (Electronic Commerce, 2004, Pp. 213-221). Both retailer?s technical web site home pages are organized in usual product-based fashion, listing the various product categories one would continue to visualise for a traditional business-to-consumer site design. However, they also provide link up for the various business-to-business customer... If you want to get a liberal essay, wander it on our website: OrderCustomPaper.com

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